FOGEL.studio

Dima Fogel had a Russian-language raven mark and a domain, but nothing his new English- and Spanish-speaking audience could read. We redrew the raven as a vector and placed it inside a lens, a nod to his surname, which echoes the German Vogel, "bird". The final set is deliberately small: a primary mark with transparent glass highlights and a simplified black-and-white version for stamping and embossing.

The same mark carries into a two-sided business card and an animated intro for the website: the logo resolves from a short film and settles into the header without a visible jump. Every photograph on the site carries the logo as a watermark, applied by a small pipeline that also produces responsive image sizes from the master files.

The site itself is a statically generated Nuxt application in English, Spanish and Russian, with the language chosen from the browser settings on the first visit. We presented several homepage directions; the client chose a white, minimal layout with a sticky text column and image strips beside it. It ships as plain files with structured data, a sitemap and a canonical domain.